{"title":"All","description":null,"products":[{"product_id":"the-original-blend-30g","title":"THE ORIGINAL BLEND 30G","description":"\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e 100% אבקת מאצ׳ה טקסית (Ceremonial Grade)\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e מקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e פרופיל טעם: מתיקות טבעית, אגוזיות, מרקם חלק\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e צבע ירוק חי ובוהק\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e משקל נקי: 30 גרם (396.70₪ \/ 100 גרם)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":47519389286612,"sku":"6009655510005","price":119.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/hf_20260920_085857_bfe8f6f9-647d-4598-87fa-e272ba1c9541.png?v=1789911122"},{"product_id":"the-original-blend-100g","title":"THE ORIGINAL BLEND 100G","description":"\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e 100% אבקת מאצ׳ה טקסית (Ceremonial Grade)\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e מקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e פרופיל טעם: מתיקות טבעית, אגוזיות, מרקם חלק\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e צבע ירוק חי ובוהק\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e משקל נקי: 100 גרם\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":47519389352148,"sku":"6009655510012","price":339.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/Avenue_Matcha_100g_bag.jpg?v=1775464715"},{"product_id":"the-essentials-kit","title":"THE ESSENTIALS KIT","description":"\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e ערכת מאצ׳ה מלאה – 6 חלקים לטקס המושלם בבית\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\u003cstrong\u003e\u003cbr\u003eמה בפנים:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e קערת צ׳וואן מקרמיקה בצבע צהוב חמאה \"באטר ילו\"\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e וויסק מצמח במבוק טבעי סגול (צ׳אסן) להקצפה חלקה וקרמית\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e כף במבוק טבעי סגול (צ׳אשאקו)\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e מסננת דקה במיוחד למרקם חלק וללא גושים\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e מעמד לוויסק לשמירה על הצורה המושלמת\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e פחית 30 גרם מאצ׳ה טקסית, מקור: אוג׳י, יפן\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":47519389384916,"sku":"6009655510036","price":349.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/IMG-5904.png?v=1780051860"},{"product_id":"matcha-whisk","title":"SIGNATURE WHISK","description":"\u003cp\u003eOUR SIGNATURE WHISK\u003c\/p\u003e\n\u003cp style=\"text-align: right;\"\u003eהוויסק של אבניו. עשוי 100% במבוק סגול טבעי, 120 חוטים ליצירת המיקרופואם המושלם. חוט בצבע באטר ילו מושלם וחריטת לוגו  מינימליסטית של אבניו. תשדרגו את המאצ׳ה שלכם עם הצ׳אסן האיכותי ביותר\u003c\/p\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":47803508555988,"sku":"6009655510043","price":82.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/FullSizeRender.jpg?v=1779786533"},{"product_id":"the-refill-bundle-copy","title":"30G MATCHA REFILL","description":"\u003cp style=\"text-align: left;\" dir=\"ltr\"\u003eREFILL \u0026amp; SAVE - MORE SUSTAINABLE. MORE MATCHA. SAME RITUAL.\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" dir=\"rtl\"\u003e\n\u003cp\u003e- קופסה עם שקית ריפיל 30 גרם THE ORIGINAL BLEND ב10% הנחה\u003c\/p\u003e\n\u003c\/div\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":48042098229460,"sku":"6009655510166","price":107.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/IMG-6161.png?v=1780417385"},{"product_id":"the-refill-bundle-1","title":"THE REFILL BUNDLE - 60G","description":"\u003cp style=\"text-align: left;\" dir=\"ltr\"\u003e\u003cstrong\u003eREFILL \u0026amp; SAVE - MORE SUSTAINABLE. MORE MATCHA. SAME RITUAL.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: right;\" dir=\"rtl\"\u003e\n\u003cp\u003eמה מקבלים?\u003c\/p\u003e\n\u003cp\u003e- פחית 30 גרם מאצ׳ה THE ORIGINAL BLEND\u003c\/p\u003e\n\u003cp\u003e- קופסה עם שקית ריפיל 30 גרם THE ORIGINAL BLEND ב10% הנחה\u003c\/p\u003e\n\u003cp\u003eסה״כ 60 גרם של המאצ׳ה האהובה עליכם.\u003c\/p\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\" dir=\"rtl\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e 100% אבקת מאצ׳ה טקסית (Ceremonial Grade)\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e מקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e פרופיל טעם: מתיקות טבעית, אגוזיות, מרקם חלק\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e צבע ירוק חי ובוהק\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e משקל נקי: 60 גרם (376.70₪ \/ 100 גרם)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":48049676976340,"sku":null,"price":226.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/IMG-6179.png?v=1780417730"},{"product_id":"avenues-hojicha-30g","title":"THE HOJICHA BLEND 30G","description":"\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003e\nאבניו מאצ׳ה גאה להציע לכם את בלנד ההוג׳יצ׳ה שלנו מאוג׳י, יפן. הוג׳יצ׳ה היא תה יפני קלוי העשוי מעלי תה ירוק הנקלים באיטיות, תהליך המעניק לה את צבעה החום הייחודי ואת פרופיל הטעמים העשיר שלה. התוצאה היא משקה חלק ומנחם עם תווים של אגוזים, קקאו וקלייה עדינה, לצד תכולת קפאין נמוכה יותר ממאצ׳ה.\n\u003c\/p\u003e\n\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e 100% אבקת הוגיצ׳ה\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e מקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e פרופיל טעם: אגוזי, קקאו, קלוי\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e \u003c\/span\u003e משקל נקי: 30 גרם (283.33₪ \/ 100 גרם)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":48077062439124,"sku":"6009655510050","price":85.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/D0120B4B-FA2C-41DB-8715-1CBE12385A0E.png?v=1781012741"},{"product_id":"matcha-hojicha-duo-1","title":"MATCHA \u0026 HOJICHA DUO","description":"\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003eבאנדל מאצ׳ה 30 גרם והוג׳יצ׳ה 30 גרם ב10% הנחה.\u003c\/p\u003e\n\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003eמה מקבלים?\u003c\/p\u003e\n\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003eTHE ORIGINAL BLEND 30G ב10% הנחה\u003c\/p\u003e\n\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e100% אבקת מאצ׳ה טקסית\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eמקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eפרופיל טעם:\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eמשקל נקי: 30 גרם (357₪ \/ 100 גרם)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003e \u003c\/p\u003e\n\u003cp dir=\"rtl\" style=\"text-align: right;\"\u003eHOJICHA BLEND 30G ב10% הנחה\u003c\/p\u003e\n\u003cul dir=\"rtl\" style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003e100% אבקת הוגיצ׳ה\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eמקור: אוג׳י, יפן\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eפרופיל טעם: אגוזי, קקאו, קלוי\u003c\/li\u003e\n\u003cli style=\"position: relative; padding-right: 14px; line-height: 1.6;\"\u003e\n\u003cspan style=\"position: absolute; right: 0; top: 0.55em; width: 6px; height: 6px; border: 1.4px solid #000; border-radius: 50%; background: transparent; display: inline-block;\"\u003e\u003c\/span\u003eמשקל נקי: 30 גרם (255₪ \/ 100 גרם)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVENUE MATCHA","offers":[{"title":"Default Title","offer_id":48077314621652,"sku":null,"price":183.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/5153\/3012\/files\/IMG-6425.png?v=1781018311"},{"product_id":"the-atelier-kit","title":"THE ATELIER KIT","description":"\u003cp\u003e\u003cspan\u003eTHE ATELIER KIT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eThe Atelier Kit is Avenue Matcha’s curated collection for those who already understand matcha, and are ready to elevate every detail of the ritual. Inspired by the French atelier, a place where craftsmanship, precision and artistry come together, this collection is designed for those who appreciate that excellence lives in the smallest details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach piece has been thoughtfully selected to create a preparation experience that feels intentional, refined and beautifully effortless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether displayed on your kitchen counter or used every morning, The Atelier Kit transforms preparation into a ritual worth slowing down for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat’s Inside\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e+ \u003c\/span\u003e\u003cstrong\u003e30g The Original Blend\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOur signature ceremonial grade, first harvest matcha from Uji, Japan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e+ \u003cstrong\u003e100% Natural Purple Bamboo Whisk\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eHandcrafted to produce a silky, velvety froth with exceptional precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e+ \u003cstrong\u003eGlass Whisk Holder\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDesigned to preserve the whisk’s shape while adding a sculptural touch to your ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e+ \u003cstrong\u003eAvenue Stainless Steel Measuring Spoon\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eCrafted for consistency. 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