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Avenue Matcha was born from a simple obsession: finding matcha worth returning to.

After experiencing exceptional matcha across Japan and New York, we felt there was a gap between the matcha we knew and loved, and what was available at home. So we set out to create something different.

We source our matcha from Uji, Japan, one of the world’s most celebrated tea regions, working with producers who share our uncompromising approach to quality. The result is matcha with depth, vibrancy and a smooth, refined finish, created for both everyday ritual and elevated experience.

But Avenue has never been only about matcha. It is about the world around it. The objects, the ritual, the feeling, the pause in the day.

We curate a considered collection of matcha, tools and accessories designed to bring the experience into modern life, with the same attention to quality, aesthetics and detail throughout.

Our ambition is simple: to redefine what matcha can feel like.

Welcome to Avenue.